Clean Beauty: A Way of Life

Clean Beauty: A Way of Life

We have more choices now than ever before when it comes to what beauty products to use – from the usual mega brand contenders, in addition to all the smaller brands competing with their assortment, and then on top of that the whole CLEAN BEAUTY space.  

Most mega brands were founded years and years ago (some 100 years ago!) and “clean beauty” was not a thought. It was a different time and the consumer industry was more about convenience I think, to provide us with options to buy whatever we could ever need to live, because let’s be honest, life was just simpler then. There was no social media telling us how we should look, what we should buy, and how harmful chemicals can really be when using some products daily. 

From the shampoo we use, to the foundation we put on our face, to the body lotion we moisturize with, to the eyeliner that adds the wings to our eyes—clean beauty options are available everywhere and it is becoming easier than ever to consume which is great! However, the dilemma though, is that these products do come at a higher price point, which can be a challenge for some of us.  

What I try to focus on most when it comes to deciding on purchasing a clean beauty product is not the price but that it is beneficial to my HEALTH. If I am going to use a product in my daily or weekly routine (for the rest of my life), it should be good for my body. Simple as that.  

For someone like me --who is wearing nail polish constantly-- using cleaner nail polish brands, like Àuda.B, has been a focus for some time. And because I plan to utilize nail polish daily for the rest of my life, I might as well make sure it’s not slowing me down internally and affecting my health negatively. We all want to move forward in life, right? So let’s not fall behind by consuming products filled with chemicals! Choosing Clean Beauty is definitely a way of life these days. It may take some time to make the switch, but in the long-term, you will not regret it. 


Xoxo Sam

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