About Us

Welcome to Àuda.B™

Àuda.B is a two-sided beauty marketplace connecting customers with luxury salons/on-demand beauty services while integrating AI/VR for product alignment and booking. Àuda.B’s business dashboard is built for beauty professionals to excel in their business by providing analytics, technology and education. Àuda.B offers luxury vegan products and focuses on health while incorporating fashion trends inspired by runway collections and pantone. Àuda.B nail lacquer is a fashion statement specifically tailored for exclusive retailers, salons and spas, maintaining a high-end clientele seeking special nail lacquer designed with luxury in mind. Àuda.B values and fosters diversity, inclusion and empowerment of beauty for everyone.



Meet our Founder

Samara Walker is a Boston-based entrepreneur, who is determined to have a seat at the table in an otherwise male dominant industry. She sought to create a Beauty Tech company that is inclusive for all. Àuda.B understands inclusion and diversity while providing a mobile platform integrating the standards and dynamics of all beauty services and products. Samara is a young maven excited to dominate the beauty industry with technology and creativity. Samara understands the importance and essentials of designing a beauty tech company that will provide a seamless experience for beauty professionals and customers representing all shades and undertones of consumers.

I started my career in the healthcare industry after graduating college in 2013. I found myself immediately gravitating towards healthcare analytics and understanding the business side of healthcare. Most people see healthcare at the forefront of the clinical side but I was personally intrigued from a foundational standpoint, how is the business side of healthcare managed? My curiosity lead me to hold different positions within the healthcare industry leading up to a Senior Financial Analyst role. After understanding different financial models within the healthcare setting I really appreciated the value of analytics and data. With a passion and vision to build my own beauty tech company I wanted to integrate the vital components to running a successful business within our app to not only help but encourage beauty professionals to use and leverage data to accelerate their business whether salon based or independent. With my prior experience in the beauty industry I have met very talented and creative beauty professionals but they often lack the support and knowledge of an accounting or business development tools to further their careers. With my passion for beauty tech and analytics I wanted to migrate the two, they shouldn’t exist without one another. Business and marketing school is not the ordinary path for beauty professionals, but resources should be provided not only to book business but also manage and maintain their business like professionals!

“It’s not just a lifestyle, it’s an experience”


Àuda.B™ Cares Campaign

Àuda.B Cares Campaign is our social impact mission to help support non for profit organizations and inspire individuals of all ages to embrace their inner and outer beauty. Àuda.B Cares Campaign will choose one organization every year to donate 15% of proceeds from a selected color of choice. Our recycle initiative is also a part of Àuda.B Cares Campaign our mission is to encourage customers to recycle by providing an incentive. If customers return their bottles, 10 bottles or more, customers will receive a 10% discount on their next purchase. Our sustainable packaging aligns with our mission and goals, we are dedicated to supporting the environment and providing 100% recycled packaging for our products. Our packaging is made in Bali by women owned recycled paper boutique!

Our Packaging

Hand crafted in Bali with integrity and named Saraswati Papers for the Hindu Goddess of the arts, beauty, knowledge, and poetry – people continually tell us that our papers and products embody all of these divine attributes. What makes them even more special is that our inspired products are created using recycled and other sustainable materials.

Australian, Kali Sari, founder of Saraswati Papers recognized that Bali was struggling with ever-increasing pollution caused by a growing and modernizing society. With this concern and a life-long interest in all things paper, she started to put her kitchen blender to new use and began to experiment making handcrafted paper from recycled materials.

Working out of her house and kitchen for the first six months, Kali enlisted a team of Balinese village women to learn the skillful art of paper-making. The methods used were the ancient and traditional process of blending, dipping and pressing sheets of paper by hand and hanging it out to dry. The result was exceptional hand-crafted paper.

Each folio of our hand-made paper is made using 100% post consumer recycled paper collected from schools, offices, hotels and homes around Bali. It is colored using natural dyes taken from the earth, roots and leaves, and is textured with the addition of sustainable plant fibers such as bamboo and flower petals. No chemicals, bleaches or unsustainable practices are used at any stage of the paper making process. The variations and irregularities, which occur in our products are a reflection of the art itself and distinguish Saraswati Papers as a handmade product of environmental integrity. There is no sort of production line, the papers and products are handmade – from start to finish – in our garden-front studio by our group of creative local women.

Saraswati Papers open their factory to group tours with a focus on trying to get young people to change the way they think about rubbish – how to reduce, reuse and recycle – and always encourages their visitors to get hands on with the process.

School students from around Bali are elbow deep in a mushy paste of recycled paper, eagerly stirring and straining. The industrial blender whirrs its magic and mush turns to pulp in front of us all while various products from the earth such as leaves, roots, as well as coffee and tea are added for natural dyes. In addition, sustainable plant fibers such as bamboo and flowers petals are added for texture.

Then the delicate process of laying paper begins. The careful placing of petals, the layering of leaves and the intricate application of shreds of grass becomes an intensely creative pursuit, invoking the image of Saraswati, the Hindu Goddess of beauty, knowledge and poetry, for whom the company is named.

The boys and girls involved create patterns and variations in color with the helpful assistance of the Balinese staff, and by the time all the mush has become pulp and the pulp had become paper, the washing lines are full of delicate sheets to be wrapped and presented the very next day.

This form of education for school children offers a great opportunity to see the way businesses are approaching solutions to waste. It also provides them the experience to try something for themselves and take home some beautifully crafted paper. Innovation and creation are the brain child of all new learning.

Àuda.B™ Inquiries

Àuda.B™ Loves Media, Want to get in touch for an interview, blog post or endorsement? Please fill out the form below or contact us directly at Marketing@Audabbeauty.com